![]() If anything, Vector has shown that software companies that have been around the block can mount a comeback. Vector also signed a marketing and distribution agreement with Google.īut Nicholson added, "We don't want to be heavy-handed about it." Vector will try to change that by reminding users a little more firmly that the software costs money, as well as likely coming out with features that only paying customers can download. ![]() "There was little emphasis on monetizing what they had," Nicholson said. And it has not added extra features for customers that paid the $29 licensing fee. The company also has never charged for upgrades or new versions, a common practice in the software world. Few customers end up paying for the program. Unfortunately, the honor system doesn't work as well as it used to. Technically, WinZip charges $29 for the program after a 30-day free trial. More than 140 million people have downloaded the program, and it's downloaded for free about 500,000 times a week, said Chris Nicholson, a partner at Vector. WinZip, which specializes in software that compresses large files for storage or mailing, has been bought by turnaround investor Vector Capital.įor years, WinZip's eponymous utility has been one of the most popular shareware programs on the Web. Is it possible to make money off a product that millions have downloaded for free? The new owners of WinZip Computing hope so.
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